Black media

By R. Thomas Umstead, Entertainment and Arts Editor Black audiences are outpacing all other groups when it comes to live viewing and cross-platform premiere consumption, according to Nielsen’s latest research on Black media habits. The Black Influence: How Black Culture & Identity Drive the Market report reveals that Black viewers average nearly 30 hours of…

Black audiences are outpacing all other groups when it comes to live viewing and cross-platform premiere consumption, according to Nielsen’s latest research on Black media habits. The Black Influence: How Black Culture & Identity Drive the Market report reveals that Black viewers average nearly 30 hours of live content consumption during events as they air…